10.  Verizon VCast.  This was the one with the mini versions of Kid Rock, Shaq, and others.  It did a good job of symbolizing how crystal clear quality of the video you can view on this phone.  I am not a big fan of Kid Rock or Shaq, but the combination of the storyline and the celebrities worked for me.

 

9.  Visa Superhero.  This one featured the superheroes that came to the woman's aid when she realized her card was lost.  They then were upset that it was the Visa check card which features no charges on fraudulent charges.  It was a good storyline and effective in getting the point across, which is that if you lose your card it's not going to cost you a fortune.

 

8.  Toyota.  Now, in theory, this commercial was not great, mainly because I don't remember which model this is for.  However, the visual of everything standing in place while the Toyota moves forward is very effective.  This commercial probably jumps a few spots if I knew what car they wanted me to buy.

 

7.  NFL Network Players Singing.  A very effective little spot.  It had a good song selection (The Sun Will Come Out Tomorrow) and a lot of star power.  And it reminds you that begining February 7, every team is once again tied for first place, and this could be the year.

 

6.  Degree for Men.  Very simple, very straightforward.  This is the deodorant for men.  Real men.  Not mama's boys.  And it was just corny enough (like the hand pushing the mom and grown up son in the grocery cart) that it worked, and made you wonder what the punchline, and product, would be.

 

5.  MasterCard Priceless.  This was probably part 50 in the series, but I liked it for one reason.  It featured the characters of more than a dozen ads that we have seen over the years gathering for a dinner.  Mr. Peanut, the Pillsbury Doughboy, and many othes getting together for dinner.  Priceless.

 

4.  Lay's Potato Chips.  The concept was simple.  The wiffleball went over the fence, the neighborhood kids want it back and they offer some chips for it.  The person on the other side was so happy he returned everything that ever went over there.  Including MC Hammer.  Which is funny, because he had disappeared.  A good commercial is able to have a celebrity poke fun at themselves sometimes, and this worked for me.  Either that, or I am hoping that pair of parachute pants I have comes back in style.

 

3.  Emerald Nuts.  Another simple concept, which seemed to be a theme for the ads I liked the best.  A father and daughter are sitting on a couch, the father is eating some almonds, and the daughter wants one.  The father makes and idle threat, and all of a sudden several mythical people appear and call these threats for what they are, nonsense.  It's effective, and the commercial ends with the girl having the snack treat.

 

2.  Anhieser-Busch Troops.  OK, perhaps it was a little over the top, taking advantage of the troops.  But it did convey a simple message, and one we should all agree with, thanking the troops for their service for the past several years.  Was it their best patriotic themed ad ever, no, but it also fits in with their tradition of running patriotic ads.  It was also the lone bright spot in a bad evening for the brewer out of St. Louis.

 

1.  Fed Ex/Kinkos.  The top 10 tips for a successful Super Bowl ad was hilarious, and as the night went on, proved to be somewhat true.  If you watched the ads that followed, it seemed as though most of the ads tried to follow several of the rules.  And, added points for being creative.  Normally you get some type of use Kinkos and Fed Ex thing with someone running through hell to get some package somewhere.  This was much better, more creative, and funnier than that. 

 

 

10.  Bud Light Pilot Skydiver.  Originally I didn't have this on the list, but after reading the USA Today ranking of it being NUMBER F'N 1 I had to amend the list.  This was stupid.  First of all, the guy jumped without a parachute, so he's going to die.  Second of all, it is dangerous because there was nobody left to fly the plane.  And third of all, he did this for a sixer of Bud Light.  It would have been better if it was a spinoff of the old Klondike commercial "What would you do for a Klondike bar?", but this wasn't it.  Stupid commercial, and anyone that voted for it should be thrown off a plane without a chute.

 

9.  napster.com.  The "live" commercial from the "big game".  It was bad from the start.  You don't try to fool people into thinking this is live.  Second of all, the sign that was a graphic was tough to read and the point of it was unclear.  Perhaps they spent all their money on ad time, but they would be better advised to spend more money on making a commercial a person could understand.

 

8.  Budweiser Designated Driver Dance.  Perhaps it's just me, but this was a waste of time and beneth Cedric the Entertainer.  I admit, the premise is funny, I guess.  Everyone is doing the designated driver dance.  And, if this were a MADD commercial it would make sense,  but please explain to me how BUD can do this commercial.  They don't make money by people going to the bars and not drinking.  We all know they want people to drink, and while they want them to be safe, this is hypocritical.  And, it would also help if the guy dancing, acting as the d-d, didn't look like he was drunk.

 

7.  godaddy.com.  OK, the woman was hot.  Points for that.  The rest of the spot was stupid, had nothing at all to do with the product, and was boarderline offensive.  Poking fun of the wardrobe malfunction could be funny, but this was not.  Then, to poke fun of the people offended by what happened with Janet Jackson is not smart, because that is a rather large slice of the market they are shooting for.  Hip and trendy are good, if done well, however this was a poor example. 

 

6.  Ford Mustang.  Let me see if I have this straight.  It is too cold in winter to introduce the Mustang.  So, instead of essentially saying that, they have an ad that shows a guy driving in obviously frigid conditions with his top down.  And then he stops at a red light and freezes before it turns green.  One question here.  Who the hell drives with the top down when it literally freezing out?  A much better commercial would have been the new Mustang being driven in a desert or other warm locale with a tagline line of imagine yourself here then flash the date it's introduced or available.  It may not be the greatest commercial, but it would have been better than this offering, which I saw 4 times, and didn't enjoy any times.

 

5.  careerbulder.com.  Let's try some math.  Take one funny concept for an ad.  Multiply it by three ad slots.  And what do you get?  Three ads that are essentially repetitive and in the end annoying.  I liked the first monkey business ad.  It was good, it was clever.  The second one, with whoopie cushions, was not that funny.  Wow, fart noises, real creative genius displayed there.  And then the monkeys go ape in the third one when their idea for calling a new product line Titanic is shot down.  The thing is what was one of the top grossing movies of the 1990's, and all time for that matter?  A movie called Titanic.  Maybe if they were naming a ship the Titanic it would be a bad idea, but someone has made some serious coin from the name.  Simply put, if careerbuilder would have stopped at one they would have been okay, and even two wouldn't have been that bad, but three was too much.

 

4.  Cadillac V Series.  I admit it, I don't get the commercial.  So the car goes fast, I understood that much.  However, who needs a car that can go 500 miles an hour?  Nowhere can you drive that fast.  But the really irritating thing iis that this car comes out in LATE 2005.  Let's assume this is the best commercial of all time.  Who is going to remember 9 months from now how great the car was?  Nobody.  I often hate movie trailers that run 5 months before their release, but this commercial sucked and it is for a product coming out late in the year.  No wonder Caddies cost so much, they have to cover the cost of Super Bowl ads that bomb.

 

3.  Bud Light Parrot Protector.  As far as I am concerned, the only one with a worse night than Donovan McNabb was Bud.  This was just plain dumb.  A bird, think about this, a bird intimidates men who are trying to hit on a woman at a bar.  I can't even explain how stupid I thought this ad was, but it's a credit to the awfulness of the other two on this list that this isn't the winner.

 

2.  Nascar on Fox.  I admit upfront that I don't get the whole NASCAR thing.  I don't like it, and maybe I have a bias against it for the ads they used to run saying they were real athletes and baseball, basketball and football players are not.  But I am going to attack the premise of this ad.  And you know what, the premise sucked.  First of all, it is not 42 against 1, or whatever they claimed.  First, you have to count the pit crew. these guys don't get out and change the tires, fill the gas tank, wash the windows, ect.  So even if you go on the theory that every driver is fending for themselves it's false.  And, speaking of that, they have teams.    

 

10.  Bud Lite Cooler:  This was a pretty good one, in which the old man with the cane holds off any potential thieves from making off with a fridge full of beer.

 

9.  Gatorade Jordan 23 vs. 39:  The MJ of yester-year takes on the Jordan of today.  While the commercial was nothing memorable in and of itself, the technology was awesome, as you saw MJ in his North Carolina days, Bulls days, and Wizards days.

 

8.  mLife Wireless:  The standard telephone becoming antique was pretty good.  Perhaps not the funniest, but it pokes fun at the reality of the phone of today becoming a thing of the past.

 

7.  Budwiser 'great listener':  How perfect is it, the guy hears his girlfriend doing play-by-play.  It really is a dream date!

 

6.  Monster.com truck driver: A little bit over the top, but you got to love the image putting you in the driver's seat...or through the diner.

 

5.  Budwiser Yoga:  You can just see this scene playing out.  Athletic women and perverted guys, the only thing missing was binoculars viewing the women through windows at the end of the scene.

 

4.  Bud Lite parade clown:  This captured everything a beer commercial should be.  The best part was the people in the bar had the same reaction anybody would have if they were there.

 

3.  Reebok Terry Tate:  The only thing I want to know is how can I get that job.  Bruising brawler one minute, nice guy saying hello to a passer-by the next.  Best tackling seen all afternoon too.

 

2.  Bud Lite seashell:  How many times have we all told a story about the ladies man having a not-so-smooth moment?  This moment was great, and best of all, it wasn't me with the animal digging into my earlobe.

 

1.  Budwiser instant replay:  I was the first to get this one where I watched the game, and I laughed out loud.  High comedy, but you have to wonder how the zebra announced if the play stood or was overturned.

 

 

5.  Haynes tagless tee:  This was stupid on many levels.  First of all, you don't need to go through all that to scratch that part of your back.  Second of all, why was Michael Jordan needed in that commercial.  And third, they ran the thing twice, which made me dislike it even more than I did the first time.  Wouldn't just be easier to cut the tag off....and get rid of this dumb commecrial?

 

4.  Levi Jeans standing tall:  There are many problems with this one.  First, how many times are people in a situation of a bison stampeed?  Second, just because you're wearing these pants I don't think you'd just stand there.  Third, it seems to me the bison would actually attack the people instead of merely running around them.  And fourth, if you were in that situation, you'd want the dark pants, because you might wet yourself, but they didn't play that up.  These apparently are premium priced pants, perhaps they should have charged an extra couple bucks to get someone to write a decent commercial.

 

3.  Master Card dead Presidents:  Here's a concept, if paying with cash really bothers you, give it to me.  I have carried cash my entire life and haven't found it to be a hassle.  Not to mention I hate waiting for people to get the print out that they have to sign when I am in a hurry.  Yes, debit cards do have a purpose, but if I have to wait for somebody to check out at the grocery store to buy a pack of gum with one of these things Lincoln, Washington, and the rest won't be the only dead people involved in the scene.

 

2.  Marijuana leads to pregnancy:  We have a lot of problems in our country, especially when it comes to teenage pregnancy, but tying it to marijuana is just misleading.  All these anti-drug commercials miss the entire point.  This is just a symbol for all these worthless comercials.  They are well-intended but ineffective.   Statements like drug money contributes to terrorism and teenage pregnancy really don't work because who is going to say no because terrorists could benefit?  It's faulty logic and doesn't address the serious nature these commercials should be addressing.  What about disease, dependence, and disproving the myth that drugs are cool.  Perhaps these ads would be better if the writers weren't on drugs.

 

1.  Subway the dream:  First of all, I am sick of these commercials.  I never ever want to see Jared or Clay Henry again.  The fact that they were fat slobs that lost weight in part due to a sub diet is fine, good for them.  But, Jerod is a nerd and that song in the Clay Henry bit make me want to scream.  In this specific commercial this joker dreams of having a Subway in his house.  If I am him, I am dreaming of cosmetic surgery, a life, a job, a hot wife or something, but a Subway in my house is not it.  All I have to say is that if I ever see this clown I am going to feed him a sub in the place where the clown in the Bud ad drank a bottle of beer.